Sara Fagen

CEO, Co-Founder

Sara Fagen is an American technology and data entrepreneur with a background in political strategy and public affairs. 

Sara co-founded Tunnl in 2020 where she serves as CEO, leading the fast-growing Tunnl team in their mission to streamline and maximize the ad-targeting experience for strategists and buyers alike by putting all of the audience insights they need across social media, programmatic digital, streaming TV, and linear TV all in one configurable platform that accommodates direct integrations into buying platforms of choice. 

In 2013, Sara co-founded Deep Root Analytics, the premiere micro-targeting solution for political campaigns. Deep Root Analytics was a natural extension of Sara's years serving as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm that Sara founded. In 2014, Sara helped lead the sale of DDC to Omnicom Group Inc. (OMC).

Brent Seaborn

Chief Data Science Officer, Co-Founder

At Deep Root, I lead modeling, targeting, and new product development.

Prior to Deep Root, I gained experience in survey research as the Project Manager for Market Strategies. I also worked on several Presidential efforts from 2004 through 2012. 

I am a graduate of University of Wisconsin Oshkosh, where I earned a Bachelor's degree in Political Science and George Washington University where I earned a Master's degree in Political Management. I currently live in Appleton, WI with my family. When I’m not keeping busy with stuff around the house, you can find me at one of my children's games.

Jonathan Duke

Vice President, Business Development & Client Relations

Jonathan Duke currently serves as Vice President at Deep Root Analytics, managing Deep Root’s Business Development and Customer Service. In the 2022 cycle, Jonathan led the Deep Root team to success on races such as North Carolina Senate in electing Ted Budd and on retaking the House via Congressional Leadership Fund. In the 2020 cycle, he led the Deep Root team on Senator Susan Collins’ re-elect and key efforts for several state parties and state legislative caucuses throughout the cycle.

Prior to joining Deep Root Analytics, Jonathan served in leadership roles on a variety of efforts. Most recently he helped run the Michigan Republican Party and oversaw a $20+ million-dollar independent expenditure and issue advocacy budget. He also served under Chairwoman Ronna McDaniel at the Michigan Republican Party in the historic 2016 cycle. 

Jonathan attended Murray State University and began his career in politics in his home state of Kentucky. Beginning with local races eventually going on to run congressional and statewide elections, and serving as the Kentucky State Director for the RNC. 

Lx Fangonilo

Senior Director, Client Relations

Lx Fangonilo joined Deep Root Analytics in 2021 and serves as a Senior Director, Client Relations. While with Deep Root, Lx has worked with the team and clients to help pull off victories in tight elections up and down the ballot including in Alabama, Alaska, Florida, Iowa, Ohio, North Carolina, Texas, Wisconsin, and several other states.

Prior to joining the Deep Root team, Lx has worked and led campaign and political efforts across the United States. Most recently, he served as the Executive Director of the Colorado Republican Party under the leadership of Congressman Ken Buck. He has also served as the RNC State Director in Michigan in the 2018 election cycle and for the Michigan Republican Party in the historic 2016 election cycle, both under the leadership of Chairwoman Ronna McDaniel. 

Lx is a California native and attended San Diego State University. He started his political career working on local races in Southern California and eventually went on to manage local, state, and federal campaigns. When he’s not too busy assisting clients, Lx can be found either in the kitchen working on a new recipe or enjoying an outdoor adventure such as hiking, camping, or most likely in winter months—snowboarding.

Benjamin Gilman

Senior Analyst

Ben Gilman joined Deep Root Analytics in 2023 as a Senior Analyst.

Prior to joining Deep Root Analytics, Ben worked for the Republican National Committee’s data department where he worked on modernizing their data infrastructure. During the 2022 cycle, Ben worked on the RNC’s Political Technology team where he helped to service the Data Department’s infrastructure and service external data requests.

Originally from Manchester, NH, Ben attended Stevens Institute of Technology in Hoboken, NJ and got his start in politics working with the New Hampshire GOP during the 2016 cycle.